Crisis Communication

Crisis communication plans, although critical to a comprehensive continuity capability, are not addressed in most recovery planning methodologies. WTG works with your communications department to develop a comprehensive Crisis Communication Plan that addresses external communications to the public, the press, suppliers and other external entities and focus on damage control and public relations. We predefine your disclosure policy, which determines how much information is released to external sources based on the type and nature of the disaster. 

The approach here is to identify the most likely type of disasters and to pre-develop speaking points, press releases and press kits. This approach ensures that the sensitive issues for various disaster scenarios are identified before the stress of the crisis and that appropriate communication stances are formulated in advance. Controlling who speaks to external sources, what they say, and how they say it can make a huge difference in how the press and the public react to your business interruption and how they accept your recovery efforts. All team members likely to have exposure to the press will be coached on the issues of dealing with the press and trained on the most effective techniques to controlled disclosure.